Cheryl is Refinery Media’s storyteller and ideas bank. She is proof that you can actually do what you love for a living and watch your creations come to life. Just livin’ the dream, you know!

This occasional firecracker lights up the office and on set with her unexpected sense of humor. Her infectiously laid back and easygoing demeanor should really come with the label ‘Stress Reliever’ because she makes every meeting and assignment feel more like a constructive hangout than actual work.

But her extensive knowledge and hands-on experience in production is no joke at all. Cheryl is one of Singapore’s most sought-after reality entertainment and lifestyle director, lead story producer and writer. With 14 years in Asia’s broadcast industry, Cheryl has directed, story produced and scripted for a wide range of content genres spanning documentaries, kids entertainment, reality, travelogues and dramas. Some of her notable achievements include The Biggest Loser Asia (Star World), The Apprentice Asia (AXN), Supermodelme (Diva Universal), Sunsilk Academy Fantasia (Starhub), Kung Fu Motion (National Geographic), The Body Parts Murder (AETN) and many, many more. As Refinery’s Creative Director, she develops original format ideas; is in charge of the creative ideation, editorial executive, as well as storytelling for all Refinery Media productions.

Cheryl is the life of the party but still works really, really hard. She is the metaphorical mullet: business in the front, party in the back (and also in the front, sometimes).