10 x 24min TV Episodes
20 x 15min Webisodes
Season 1 (2009)
SupermodelMe is a multiplatform, reality-based entertainment format created by Refinery Media that features aspiring female models of Asian heritage who are pitted against one another as they vie to become the ultimate SupermodelMe winner. The series brings viewers on an emotional journey through the eyes of the models as they undergo intensive sports and fashion-related tasks to test their mental and physical resolve required in the cutthroat world of fashion.
Season 1 was initially launched in Asia as an exclusive web series in 2009, and with its online success, it was subsequently picked up by AXN and aired as a multiplatform series on cable TV, online and mobile across 27 countries. This season’s popularity was partly attributed to its innovative approach to brand integrations and viewer interactions via Hyperspot technology, which directed traffic from the show’s web portal to partner sites for purchase and retail conversion.